What is Social Media Marketing

Social media marketing for Melbourne brands

Social Media Marketing implies a special set of marketing strategies through which you will build brand awareness and attract traffic to your website through social media platforms. Social media plays an extremely important role in building your business, but it is also required that you spend several hours a day on these platforms to perform marketing strategies. If you do not have the time or the skills to perform marketing though social media, you should hire the services of experts to assist you with this task.

The primary role of this type of marketing is to create attractive, creative and unique content which will be shared by users. By sharing your content, users actually “spread the word” about your special offers, interesting new arrivals, facts, tips and whatever else you decide to discuss about within the content. It is also important to mention that of you do not stay active enough on these platforms, users will ultimately “forget” about your brand. Therefore, it is imperative to stay consistent and continuously update your social media pages with fresh and interesting content.

There is a huge variety of social media sites available out there, and marketing should not be limited only to the most popular ones such as Facebook or Twitter. Other equally important sites include Instagram, Pinterest, Sulia Tumblr, Snapchat or Bubblews.

With the help of social media, you actually expose your brand to millions of users. Social media marketing is extremely important because it helps you:

  • With reputation management
  • Attracting traffic to your website
  • Staying in contact with your customers
  • Advertising directly about new arrivals, special discounts, etc.
  • Organize contests
  • Build yourself a fan page

The best experts in the field will create a special marketing model tailored to your needs and requirements. They will suggest the best platforms you should use, and other several steps that should be implemented in order to achieve success.

Social Media Marketing Model

Social mediaA good exert will come up with a strong plan for you, and this plan will generally include:

  • Suggestion of the best platforms to use- Facebook, Twitter, Instagram, Bubblews, etc.
  • Creating the pages for you & starting to attract friends, followers.
  • Selecting target audience.
  • Starting the promotion of products and services; watching closely responses, shares, questions, etc.
  • Staying in touch with users- answering questions, sharing customized content for groups of people, and so on.
  • Measuring performance.
  • It’s a fact that social media marketing in Melbourne has risen in popularity in recent years.

Up to 80% of businesses with an online presence integrate social media in their marketing plans. This is the best way to attract a large influx of visitors to your main page, and actually go international with your business. Several statistics have shown that business owners who use social media have seen a profit increase of up to 140% through social media marketing.

When hiring the services of a company to perform social media marketing pay attention to the following:

  • Only work with highly reputable and trustworthy companies
  • The company must have very good expertise in the field
  • The experts should be able to provide you with analytics regarding the jobs performed and the results they got through the implementation of those strategies

Social media marketing can help you take your business to the next level relatively quickly, with a low investment.